Tuesday, March 23, 2010


Image by Becca Dilley

Have you seen the latest head to head tasting on Heavy Table? I felt so honored that Cocoa & Fig was chosen as a top cupcake bakery in Minneapolis! Awesome to be named in a category with the city's finest: Franklin Street Bakery, Cupcake Cafe, Sweets Bakeshop, Cake Eater Bakery & The Salty Tart. You can read the full story here.

Image by Becca Dilley

Cocoa & Fig wins top rating for our Valrhona Chocolate Cupcake!

Flavor 3.75
Moistness / Texture 3.7
Frosting-to-Cake Ratio 3.15
Total 3.53

Cocoa & Fig’s Valrhona Chocolate variety, our winner in the chocolate category, won almost universal praise for the flavor of its chocolate buttercream, but the panel was divided on whether the towering topping was too much for the amount of cake hidden below the surface. “Swoon!” reported one taster, while another noted that it had “a bit too much frosting, but this cake is nice and dense.”

Image by Becca Dilley

Our Irish Car Bomb Cupcake Created Mixed Reviews:

Flavor 3.4
Moistness / Texture 3.4
Frosting-to-Cake Ratio 2.6
Total 3.13

The Irish Car Bomb proved to be the most polarizing cupcake of the bunch — the liqueur-infused frosting was too much for many, while others said it had a “lovely flavor,” was “surprisingly better than I thought it would be,” and was a “fave — love the alcohol!”

I think we learned something important: Our customers would like less icing on their cupcakes. We hear you loud & clear and we're making that change today!

Thanks for all your wonderful and continued support of our dream!


1 comment:

Jessica said...

The Franklin cupcake has me drooling...

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